Looking through the newspapers during today's presentation got me thinking about the importance of journalism, rather the lack of importance journalism has been given. I would not say that ads take no effort at all to come up with, but stories written include photographs, side bars, diagrams (in some cases) and more information than an advertisement probably could. Yet, it seems that journalism has become a mere means to fill pages between the ads with articles being fitted around the ads, instead of the other way around. I agree money makes the world go round, but at the expense of a necessity to know what is happening in the world? Even stocks, shares and other economic information are found in newspapers. Also wars and disasters inevitably play a part in affecting the global economy.
However, the reasons for the decline of print media are not so much just about the ads per say. The big word of the presentation was ECONOMICS. Internal factors such as the debt print media accumulate, the decline in print advertising and a fall in subscription and external factors such as the growth of the cable television and the internet as well as the changes in society affect revenue. However, the decline is not a total decline. It is a matter of looking at the media business models that best suit each organisation or company. In the example that was used in class, Singapore's monopoly is not going to be there forever as there are bound to be societal changes such as shifts in delivery patterns or an environmental touch to news dissemination.
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